So many small business owners wear ALL of the hats.
Marketing, branding, social media, website, content, and market research are side jobs to the main task at hand; creating and selling your actual products or service.
At some point, all of that marketing stuff will need a proper strategy to take your business from small fry to XL fries with a side of mac n cheese.
No one else is going to believe in your product or service if you can’t articulate why it’s the F’in best. I will help you to become a well-deserved bragger, in a humble and approachable way, of course.
A marketing consultant will save you time, stress, and headaches, as well as help you from making costly mistakes. It’s also a cheaper way of obtaining marketing skills and expertise without the commitment of employing someone as a full-time member of staff.
To get from base camp to the summit, you’ve got to do the preparation work on the ground first or you’ll enter the death zone with no oxygen and a bad case of frostbite.
Growing your business in an authentic, efficient way through marketing is not easy or quick, and you can’t just chuck money at it or follow a sixty-second TikTok tutorial, soz.
You’re the only one who can sell your brand’s story, your why, your identity. It matters.
I don’t even know what you’re selling yet, but I can guess you’re up against some stiff competition because the world is over-saturated with stuff.
What makes your stuff worth a consumer’s money and time?
You’ve got a really short window to make an impression, don’t screw the pooch by allowing others to write your story for you.
Brand Health Checkup
I will take a deep dive into your current brand across digital platforms and face-to-face marketing. From the font you use on your website to the language you use in e-mail marketing, no stone will be left unturned. You’ll receive a full report with action points and guidance that can be used by you and your team.
Acquisition Analysis
OK, so it’s all good having a beautiful looking website and professional photos on your Instragram, but where are your customers? and how are you turning them from lurkers in the shadows to your biggest cheerleaders?
Customer Journey Inspection
From the awareness of your existence through to purchase and review, your customer moves through so many touch points. What is your customer journey? Are your touch points consistent in their aim? Will they turn a like on Instagram into a review on Google?
12 month marketing strategy
The big boy - the thing most businesses need and don’t have. I will take all that I’ve learnt from your brand, business and goals, combine it with where we’re at in the world and what’s trending to create a easy to follow, actionable plan to up your marketing.